WANT Airlines flight with service to Montreal is now boarding. WANT Les Essentiels Montreal flagship at 5445 av. de Gaspé.⁠

ELEMENTAL ESSENTIALS Spring Summer ‘22
Purposeful, utilitarian and versatile, these pieces consider all the elements of a well-travelled wardrobe to leave room for the wearer’s self-expression.

Photographer Alexi Hobbs

Airports, train stations, and metro cars. These are the liminal spaces travellers know all too well, the ones we occupy after we’ve departed but haven’t yet arrived. They hold us suspended in time and, in doing so, draw our focus towards the present moment. In these spaces, we’re both nowhere and highly attuned to the here-and-now. ⁠

From airports to train stations, WANT’s new Montreal flagship captures the meditative energy of transitional spaces, translating the feeling they evoke into a physical experience.⁠

The interiors of WANT's flagship boutique draw design cues from the precise construction of aircraft and metro cars. Functional, timeless, and modular, the space complements WANT’s minimalist wardrobe for the modern traveller.⁠

⁠WANT Les Essentiels Montreal flagship at 5445 av. de Gaspé.⁠

OUR FUTURE IS NOW Autumn Winter ‘21
Discover the WANT Signatures.

Photographer Erik Naumann

CARDINAL COLLECTION Autumn Winter ‘20
Four styles that fuse the distinct and functional aesthetic of WANT Les Essentiels with the technically advanced materials design of Canada Goose. Moving beyond the parka, the product offering included a rainwear style, backpack, waist pack and cap for the individual who prioritizes function and craftsmanship.

Photographer Alexi Hobbs

OUR FUTURE IS NOW Autumn Winter ‘21
Inspired by our collective strength and will to pursue a better future together — let’s expand our possibilities and bring more meaning to our journey. Designed with deep intention, conscientiously creating and collaborating, our collection welcomes you to make an impact through care and kindness.

Photographer Erik Naumann

LIVING OFF THE GRID Spring Summer ‘21
This collection is the celebration of the universal life that runs within each of us. It is inspired by the collective strength and will to pursue a better future. Together, let’s multiply the possibilities. Impact with your kindness.

Photographer Erik Naumann

LIVING OFF THE GRID Spring Summer ‘21
This collection is the celebration of the universal life that runs within each of us. It is inspired by the collective strength and will to pursue a better future. Together, let’s multiply the possibilities. Impact with your kindness.

Photographer Erik Naumann

TIME IN MOTION Autumn Winter ‘20
Pushing toward the future while acknowledging what we leave behind, this season we draw parallels between what we have learned and our modern living. Moving onward, finding meditation in motion, embracing both comfort and contemplation—this inner trip shows us who we are as we observe the world we live in. As we transition to a new year ahead, join us as we reconnect to ourselves and our dreams.

Photographer Erik Naumann

TIME IN MOTION Autumn Winter ‘20
Pushing toward the future while acknowledging what we leave behind, this season we draw parallels between what we have learned and our modern living. Moving onward, finding meditation in motion, embracing both comfort and contemplation—this inner trip shows us who we are as we observe the world we live in. As we transition to a new year ahead, join us as we reconnect to ourselves and our dreams.

Photographer Erik Naumann

TIME IN MOTION Autumn Winter ‘20
Pushing toward the future while acknowledging what we leave behind, this season we draw parallels between what we have learned and our modern living. Moving onward, finding meditation in motion, embracing both comfort and contemplation—this inner trip shows us who we are as we observe the world we live in. As we transition to a new year ahead, join us as we reconnect to ourselves and our dreams.

Photographer Erik Naumann

TIME IN MOTION Autumn Winter ‘20
Pushing toward the future while acknowledging what we leave behind, this season we draw parallels between what we have learned and our modern living. Moving onward, finding meditation in motion, embracing both comfort and contemplation—this inner trip shows us who we are as we observe the world we live in. As we transition to a new year ahead, join us as we reconnect to ourselves and our dreams.

Photographer Erik Naumann

BOUNDLESS LOVE Spring Summer ‘20
Editorial for WANT Apothecary for Valentine Day

Photographer Erik Naumann

RECLAIMED BY NATURE Autumn Winter ‘19

Photographer Erik Naumann

SPOOKY CHRISTMAS Autumn Winter ‘19

Photographer Erik Naumann

STILL LIFE Pre Autumn Winter ‘19

Photographer Alexi Hobbs

FUTURESPECTIVE NOTIONS Spring Summer ‘19
The campaign was shot at the Frédéric Back Park in Montreal, Canada. Once a landfill, the spheres act as protective casings to safely absorb gas emissions. This homage to metamorphosis demonstrates how innovative design and conservation practices can create a hopeful future.

Photographer Erik Naumann

FUTURESPECTIVE NOTIONS Spring Summer ‘19
The campaign was shot at the Frédéric Back Park in Montreal, Canada. Once a landfill, the spheres act as protective casings to safely absorb gas emissions. This homage to metamorphosis demonstrates how innovative design and conservation practices can create a hopeful future.

Photographer Alexi Hobbs

IN THE ATELIER Pre Spring Summer ‘19
A campaign reflecting on the process behind design.

Photographer Alexi Hobbs

IN THE ATELIER Pre Spring Summer ‘19
A campaign reflecting on the process behind design.

Photographer Erik Naumann

STUDIED ARCHETYPE Autumn Winter ‘18

Photographer Samuel Pasquier

To launch their AW2018 collection, WANT Les Essentiels brought their campaign setting to the West 4th store. The seasonal collection was inspired by collegiate and scholarly style, interpreted through re-purposed classic sportswear materials. New silhouettes and upgraded details were introduced, blending curiosity and intellect -- where the study of form and function considered empowering the self for life’s adventures.

ACTIVE SUSTAINABILITY Autumn Winter ‘18

Photographer Erik Naumann